On Wednesday I was very lucky to be invited to attend the Paperchase Spring Summer 2016 Colelction Blogger Event. The event was to showcase the new collection releases planned for next year so you can imagine how excited I was to attend.
The event was held at the Paperchase flagship store which is located in Tottenham Court Road, London. If you have never been and you are in London you 100% have to make a visit. I was amazed when I first went and still am every time I go. The store is huge and is over three floors. The best thing about this store is that you will find the entire collection whereas in some smaller stores they only have a few pieces from each range. I never come away empty handed, it is impossible not to! Everything just appeals to this stationery lover. Not only do they stock their own range of planners but they also have a sizeable Filofax range too!
Of course in true Anna style I vlogged the event...
On arrival at Paperchase we were greeted by their friendly team who showed us to an exclusive area of the store where their new collections were displayed for us to fest our eyes on and even touch which sounds a little, errrm, pervy but I am sure most stationery lovers will agree that you can only truly appreciate paper products when you touch them!
We had a presentation from the design team who talked us through each range, the concept behind it and how they come up with the design etc. I am particularly fascinated by this element and how companies follow trends or create them!
There was one collection in particular that really stood out for me and that was the 'get organised' range which has a sophisticated feel to it. A geometric wooden effect with rose gold or copper accents. I am pleased to report that this collection also features a ring bound planner in a wood effect with features similar to a Filofax Domino.
I also really liked the 'Parkano' collection with it's classic and clean black and white detailing punctuated with bold colours. To me this reminded me of the 'zentangles' or adult colouring books that have taken the World by storm in 2015. I know that first and foremost I am a stationery blogger but I do love a mug or two and thought that the travel mugs / cups and bottles in this collection were particularly beautiful.
I am not normally one for animal prints but I did find myself drawn to the 'Serengeti' collection, in particular to the stapler with a Zebra on the top which is so much fun! For me I think it is the black and white and the chevron look which really appealed.
And my last favourite from the collections we saw was the 'Mother's Day' collection encompassing beautiful contemporary flower designs. For me it was the right mix of chintzy-ness with a more classic feel. Really hard to describe but very pretty.
There were other collections available for us to view but they didn't take my fancy as much as these ones I have show you did but then not everything has to appeal to everyone! Don't forget to check out Paperchase on their social media accounts as they will share more of their collections on there for sure.
I have never been to a blogger event before so I wasn't really sure what to expect but one thing for sure is that Paperchase were really friendly to us and made us feel very welcome. It wasn't just a case of come on in and look at our stuff but they made it into a really fun event.
We were taken into the craft area of the store and on the table were various colours of Christmas trees on display. We were allowed to choose a colour of tree that appealed to us and we were then given a £25 voucher to spend on whatever we wanted to in the store to decorate our trees with. Whaaaaaat! Initially I did think about making it a stationery themed tree and I thought about hanging pens and paper clips on it but then I thought maybe I should be more 'Christmassy'! I had such a hard time committing to what to use. Everything was fabulous and it took me ages to decide on what to use. I didn't think I had commitment issues until this challenge lol! I settled in the end because I came accross a jumbo glittery carrot! I just had to have it on my tree and thought it would make a fab tree topper. I decided to go for a contrasty neon reindeer theme. It sounds 'interesting' doesn't it. I actually really liked how it turned out. I used ribbons that I found in their gift wrap section and craft section, reindeer ornaments from the Christmas section and also paper chains which I found in the pary wares section. Yes I went all round the store with my blue basket. I told you, I struggled to commit. It was a super fun challenege and it was really interesting to see everyones trees and the ideas and concepts that they came up with.
After the Christmas tree challenge we had a really fun craft workshop on how to make pin wheel decorations. At their Tottenham Court Road store they run craft workshops so it was really interesting for us to see how this may work. We made pinwheels which was really fun if a little tricky to begin with!
All in all I had a fantastic three hours which went by so fast. Paperchase were so lovely and it was truly fantastic and they made us feel very welcome indeed. If they asked me to attend again next year I would be there in a shot.
Oh did I mention that another highlight for me was getting to meet Daisy (MyGreenCow) and Chloe Murray. Both of these ladies I have chatted to for a while now on various social media platforms and it was lovely to finally meet them in the flesh:
I hope you enjoyed hearing about my day and seeing the new collections. Which is your favourite? I will be back with another post / video to share my haul from the day. I was very lucky to be given a goodie bag to take away with me plus I may have made a couple of purchases whilst I was there. I mean, seriously, did you expect me not to!
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